Brand Idea

Coming from a long history of innovation during the OSRAM era, 
the estate is now being future-proofed for the next generations of innovators from the tech, mobility and life science industry: 
»Bereit für neue Ideen« — ready for new ideas.

Design Idea

During the research phase we found incredible amounts of technical drawings and blue prints from the OSRAM era. They massively inspired the visual identity and was our approach to continue the tradition of innovation that had been there for more than one hundred years. The deep colour of the blue prints was lifted up to become an vibrant electric blue and the fine lines from the drawings came to life in abstract illustrative elements.

To add more of a precise and edgy look, the logo type was modified to get razor-sharp corners. This idea was further spread out by defining a perfectly matching typeface and designing an icon set that complemented the overall look and feel.